We are truly grateful for your continued patronage.
This is Ishiwata, Representative Director of Grafton Laboratories Inc.
Our company has honed its expertise over many years in the field of "development, manufacturing, and sales of chemical adsorbents."
We are launching a new product development project, "Products for Denim Heads," with the aim of applying our company's chemical expertise to your everyday lifestyles (and, to be honest, it's also a personal hobby of mine).
Denim and jeans are incredibly delicate and profound products.
In order to deliver products with a deep understanding of denim itself, not just from a chemical perspective, I myself obtained the qualification of "Jeans Sommelier" last year.
A new denim care product is about to be born from the fusion of expertise from textile and manufacturing professionals (Jeans Sommelier) and knowledge cultivated in controlling molecular-level behaviour (chemical adsorbent development).
The product development process, including verification, is now almost complete, and currentlySales to begin this autumn, by the end of the year at the latest.We are in the final stages of preparation for this.
The product is scheduled to be released as a new product on our official online store.
We will provide more information regarding product details and the specific release date once it has been decided, so please look forward to further updates.
1. Background and objectives for obtaining the Jeans Sommelier qualification
The title of "Jeans Sommelier" is given to professionals with in-depth knowledge of jeans, from their history, materials, sewing, and washing processes, right through to retail.
We have contributed to improving living environments through chemical technologies, including our high-performance chemical adsorbent, "G-MAQ". By deepening our expertise in the textile and apparel sector, particularly in the profound culture of denim, we aim to develop high value-added products that cater to the needs and challenges of the industry and users.
2. New product development for denim
We are developing a new line of denim care products that apply our accumulated technologies to address the challenges faced by denim enthusiasts and manufacturers, such as colour fading, maintaining texture, and odour control.
